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The Strategic Framework

The Power of Story

Strategy & Collection

Curation

Amplification

Community

Strategy & Collection

We develop tailored, user-friendly platforms and tools that make it easy for your constituents to share their experiences. From web forms to mobile apps, we ensure your story collection process is accessible and inviting.

Assessment

  • Evaluate current story collection methods
  • Identify target constituents and their preferred communication channels
  • Determine types of stories needed (impact stories, testimonials, etc.)

    • Platform

  • Design user-friendly web forms with guided questions
  • Develop a mobile app for easy on-the-go story submission
  • Create a dedicated email address for story submissions,li> Set up a voicemail system for audio story collection

    • Implemenation

  • Integrate collection tools into the nonprofit’s website
  • Launch the mobile app on iOS and Android platforms
  • Train staff on how to use and promote these tools

    • Promotion

  • Create a campaign to encourage story submissions
  • Offer incentives for sharing stories (e.g., feature in newsletter, small gift)

    • Curation

    We help you identify the most compelling narratives that align with your mission and goals. We transform raw stories into polished, impactful content ready for multiple channels.

    Review

  • Develop a rubric for evaluating stories based on impact, relevance, and emotional appeal
  • Create a system for categorizing stories by theme, program area, or campaign

    • Enhancement

  • Edit stories for clarity and impact while preserving the authentic voice
  • Develop guidelines for ethical storytelling (respect privacy, obtain permissions)

    • Media Enrichment

  • Pair stories with relevant photos or videos
  • Create infographics to supplement story data

    • Storyteller Engagement

  • Establish a feedback loop with storytellers for clarifications or additional details
  • Obtain necessary permissions for story use across various channels

    • Amplification

    We create data-driven strategies to amplify your stories across digital platforms, ensuring they reach and resonate with your target audiences. From social media campaigns to email marketing, we maximize the reach and impact of each narrative.

    Channels Assessment

  • Evaluate current digital presence and audience engagement
  • Identify most effective platforms for target audience reach

    • Content Calendar

  • Develop a strategic content calendar for story distribution
  • Plan for multi-channel story promotion

    • Platform Optimization

  • Adapt stories for each platform (e.g., Instagram stories, LinkedIn articles)
  • Create platform-specific hashtags and campaigns

    • Paid Promotion

  • Develop targeted ad campaigns to boost story reach
  • Utilize retargeting to re-engage interested audiences

    • Influencers

  • Identify and collaborate with relevant influencers or thought leaders
  • Create a strategy for influencers to share and amplify stories

    • Email

  • Segment email lists for targeted story distribution
  • Design email templates that showcase stories effectively

    • Analytics

  • Set up tracking for engagement metrics across all platforms
  • Regularly analyze performance and adjust strategies accordingly

    • Community

    We help you transform story contributors into engaged community members. Our unique approach invites storytellers to join a supportive network hosted by your organization, fostering deeper connections and ongoing engagement.

    Platform Selection

  • Choose an appropriate platform for community hosting
  • Set up the community space with necessary features and branding

    • Onboarding

  • Design a welcoming onboarding experience for new community members
  • Create resources to guide members on community participation

    • Engagement

  • Develop a content calendar for regular community engagement
  • Plan interactive activities (e.g., Q&A sessions, virtual events)

    • Moderation

  • Establish community guidelines and moderation policies
  • Train staff or volunteers on community management best practices

    • Spotlight

  • Create a regular feature highlighting community members and their stories
  • Develop a mentorship program pairing experienced storytellers with newcomers

    • Impact Measurement

  • Set up metrics to track community growth and engagement
  • Regularly survey members to assess community value and gather feedback

    • Integration

  • Link community engagement to broader nonprofit events and campaigns
  • Create opportunities for community members to contribute to the organization’s mission

    • StorylaB Connect

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