Joe Keenan is a seasoned digital transformation leader with over two decades of experience in nonprofit digital marketing, fundraising, CRM implementation, program development, and technology initiatives.  Joe brings a unique blend of strategic vision and practical execution to the healthcare advocacy space.

Throughout his 24-year career, Joe has consistently demonstrated his ability to deliver groundbreaking digital programs and tangible solutions while building productive relationships across all organizational levels. Most recently, for Patients Rising, a patient education, support and advocacy group, he lead the development of innovative online community anchored with engaging video courses, designed to empower patients and caregivers in self- and legislative advocacy.

Joe is the founder and principal of Joe Keenan Consulting, a practice he established to help organizations leverage program and business applications for great impact. He also helps nonprofits collect and amplify constituent stories through the StoryLab Connect framework. His entrepreneurial ventures showcase his commitment to helping organizations navigate the complex digital landscape while maintaining a focus on human-centered storytelling.

Prior to his current positions, Joe served as EVP Director of Digital Product Development at Partnership to End Addiction (formerly the Partnership for a Drug-Free America) from 1999 to 2012. His work there earned multiple prestigious recognitions, including a Webby nomination in Family/Parenting for Drugfree.org and a Webby Honoree distinction for the Hope, Help, Healing intervention program.

Joe’s earlier career included significant roles at Reuters (formerly Thomson Reuters) where he rose to Senior Vice President of Marketing at Thomson Financial Publishing, and at Wiley (formerly John Wiley & Sons) where he progressed through various editorial and marketing positions. This diverse background has given him a comprehensive understanding of both traditional and digital media landscapes.

A systems thinker at heart, Joe excels at connecting dots across organizations and implementing effective solutions. He has led numerous successful implementations of marketing and fundraising systems for nonprofit clients, including CRM, customer support, digital asset management, and grassroots advocacy platforms. His expertise extends to analytics and optimization, where he has implemented cutting-edge tools to measure campaign and content performance through custom dashboards and segmentation reports.

Joe’s collaborative approach and dedication to knowledge sharing are evident in his work developing tutorials and workshops on content strategy, ROI, SEO, and CRM usage. He has been particularly successful in helping organizations establish efficient workflows and project management practices, implementing tools like Basecamp, Trello, Slack, Google Workplace, Clickup, and Monday.com.

His educational background includes a Bachelor of Arts in Economics and English from Rutgers University, complemented by executive education through IBM’s Adaptive Enterprise Program and Columbia University’s Management Development and Executive Marketing programs. Joe maintains professional involvement through membership in NTEN and continues to give back to the community through volunteer work, including serving as a strategic communications consultant to the Hudson Area Library Campaign.

Colleagues and clients consistently praise Joe’s ability to combine strategic thinking with practical execution. As Jenny Song, Director Digital at Cancer Support Community, notes, “Joe is a strategic and creative thinker but also excels at execution. His expertise in analytics, analysis, and optimization have helped us identify opportunities and leverage our digital investments and assets.”

Joe divides his time between Northville, NY and Chicago, IL, continuing to drive digital innovation in the nonprofit sector while maintaining his commitment to patient advocacy and organizational effectiveness.